December 16, 2025
Today's Briefing: December 15th
NewsAgents Take
Today’s stories show two clear acceleration signals.
First, agentic commerce is moving from early retail pilots into mainstream brand adoption. When Coach, Kate Spade and Urban Outfitters all start experimenting with agentic shopping surfaces, we have crossed the line from novelty to commercial rollout.
Second, we are seeing consumer comfort catch up to industry ambition. Checkout.com’s new data shows that nearly half of consumers say they will use an AI agent for Christmas shopping. That is not an early adopter signal. That is mass market intent.
Finally, the infrastructure layer is consolidating, with platforms like Wix partnering with Stripe’s Agentic Commerce Suite. This hints at an ecosystem where merchants can access agentic channels through their existing website platforms, rather than building direct protocol integrations.
The overall takeaway: agentic commerce is no longer a theoretical future. It is becoming embedded in the retail stack, the consumer journey and the merchant tooling all at once.
1. Major retail brands adopt new agentic commerce platform
What happened
Coach, Kate Spade, Urban Outfitters and others are beginning to use a new agentic commerce platform that lets customers shop through personalised AI conversations. These agents help with discovery and product selection, reducing friction and shifting the traditional browsing model toward interactive, dialogue-driven commerce.
Why it matters
Big retail adoption is a leading indicator that agentic experiences are becoming a competitive necessity.
The focus on high consideration categories suggests agents are not limited to low value or routine purchases.
Merchants will need clean data, clear policies and high trust surfaces for agentic compatibility.
2. Almost half of consumers plan to use an AI agent for Christmas shopping
What happened
Checkout.com reports that 47 percent of consumers intend to use an AI agent to assist with Christmas shopping this year. Shoppers cite efficiency, personalised recommendations and reduced decision fatigue as the primary motivations.
Why it matters
This is the strongest consumer demand signal yet for agentic support during peak season.
Retailers who do not surface their products to shopper agents risk losing visibility in a period where discovery is aggressively delegated to automation.
Approval optimisation and fraud strategies must be ready for increased agent initiated traffic.
3. Wix integrates Stripe’s Agentic Commerce Suite for merchants
What happened
Wix, one of the world’s largest website builders, announced a partnership with Stripe to offer the Agentic Commerce Suite natively within Wix ecommerce sites. This allows merchants to reach multiple AI shopping platforms through a single integration.
Why it matters
This is a major distribution step for agentic infrastructure.
The barrier to entry for small and mid-sized merchants drops significantly when agentic reach comes bundled with their website platform.
Stripe strengthens its position as the connective layer between merchants and agentic ecosystems.
Read:
https://www.nasdaq.com/articles/wix-teams-stripe-deliver-agentic-commerce-suite-merchants
